February 23, 2012

Are Bands all That’s Left on Myspace?

Image representing MySpace as depicted in Crun...

Image via CrunchBase

At one point in modern history, Myspace was just about everyone’s favorite place to get social and make friends. However, in the time since then, a lot of people have defected to places like Facebook, Twitter and even the fabled “real world.” Sometimes it seems as if the only people left on Myspace are either in a band or like to collect friendships with bands. One wonders if there is any other appeal to this prodigal child of early social networking.

While Myspace was defiinitely not the first social networking site, it was early enough to beat Facebook but late enough to be little more than a clone of Friendster. Naturally, the fact that Myspace was only coded up in about 10 days didn’t help its staying power or ultimate functionality very much. Over time, less and less people have used Myspace, to the point where it is easy to wonder if the site still has a purpose. However, one part of society has found great success on this social network: bands.

While being in a band naturally confers advantages to one’s success at attracting members of the opposite sex and not having to hear during old age, Myspace confers advantages to a band who seeks to use it. If you are a part of a band on Myspace, you tend to attract the attention of potential fans and promoters, which can result in more shows and better ticket sales in the process. However, the bands themselves and their hangers-on seem to be the supremely dominant group who still cling to Myspace, in spite of the pressure to go elsewhere.

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Will Myspace Survive?

Image representing MySpace as depicted in Crun...

Image via CrunchBase

Sometimes a website is created with the best of intentions, but ultimately falls by the wayside when something better comes along. In some cases, a website can become so unpopular or neglected that it might as well cease to exist at all. In cases like that, it might actually be better for the owner to simply remove the site from the Web and let it be fondly remembered by anyone who cares to do so.

Myspace is a great example of a social networking site that has declined over time. While this was once one of the most heavily trafficked sites by people who have a social agenda on the Internet, today its use is primarily by bands and people who simply prefer it to playing Farmville.  While Myspace might not be going anywhere right this moment, one has to wonderwhat will continue to power the site’s survival, let alone a continued purpose. If a website serves very few people, how can it hope to survive over the long haul?

The most likely way Myspace, Friendster and other fallen social networking websites are probably going to be able to survive is through evolving into an increasingly niched existence. While being a general website is no longer as viable an option as it once was because a small number of hugely successful websites have dominated that concept, niches still do well. If Myspace can successfully repurpose itself as some manner of niched website and properly serve its visitors’ wants and needs that way, it may be able to continue onward, and it may even grow itself into something of a cult phenomenon.

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